Website layouts that sell: Best practices and examples

You only have a few seconds to convince visitors to visit your website and turn them into customers. The right website layout can make all the difference. In this article, we will show you the best practices and inspiring examples of website layouts that will boost your sales figures.

An appealing and effective website layout should immediately capture the attention of visitors and convey a clear message. Let's start with the header, the top page of your website. Use this area to include your logo, a concise headline and a call-to-action. A well-designed header sparks interest and invites visitors to explore further.

Another important aspect is the navigation of your website. Make sure it is intuitive and user-friendly. Use clear menu items and subcategories to make it easier for visitors to navigate. Simple and clear navigation will help visitors stay on your site longer and spend more time discovering your products or services.

The design of your website should also aim to gain the trust of visitors. Use high-quality images that represent your brand and your products. Show testimonials or reviews from satisfied customers to build trust. A clean and professional design signals seriousness and reliability.

Another important factor for a successful website layout is optimization for mobile devices. More and more people are using smartphones and tablets to browse the internet. Make sure your website looks good and works smoothly on all devices. A responsive website ensures that visitors have an optimal user experience regardless of the device.

Finally, you should not neglect the placement of strategic call-to-action buttons. Place these in highly visible locations to encourage visitors to take actions such as purchasing a product or filling out a contact form. A clear and appealing design of these buttons can significantly increase the conversion rate.

To give you an idea of what inspiring website layouts can look like, take a look at these examples:

  1. Example 1: XYZ online store - This online store uses a modern and clear layout that puts the products in the foreground and offers visitors an easy shopping experience.
  2. Example 2: ABC Consulting - ABC Consulting's website impresses with a clear and professional design that conveys trust and credibility. The well-placed call-to-action buttons invite visitors to find out more about the services offered.
  3. Example 3: DEF Kreativagentur - DEF Kreativagentur relies on a creative and unique website layout that reflects the company's creativity. The interactive elements encourage visitors to delve deeper into the website.

With these examples and the best practices presented, you can optimize your website layout and increase your sales. Always remember that a well-designed and appealing layout has a huge impact on the success of your website. Take advantage of these insights and let your website layout sell for you.

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